Here are some strategic reasons for Outsourcing:

• Improved business focus. Outsourcing lets a company focus on broader business issues while having operational details assumed by an outside expert.

• Access to world-class capabilities. By the very nature of their specialization, outsourcing providers bring extensive worldwide resources to meeting the needs of their customers. An organization with world-class capabilities offers access to new technology, tools and techniques; increased career opportunities for personnel who make the transition to the outsourcing provider; more-structured methodologies, procedures, and documentation; and competitive advantage through expanded skills.

• Redirection of resources. Every organization has limits on the resources available to it. Outsourcing permits an organization to redirect its resources from non-core activities toward activities that have greater return in serving the customer.

The choice is simple. Consider the in-house alternative for the outsource telemarketing company world:

• Recruiting, hiring, managing and paying salary and benefits to mid-level supervisory and on-phone staffs
• Additional overhead costs (office space, phone systems, computers, phones, etc.)
• Extensive on the job training and re-training costs
• Paid vacation, holidays and sick days
• Extensive on-phone staff turnover (up to 75% per year)
• Double staffing for after business-hours phone coverage
• Inability to increase/decrease staff levels to effectively handle seasonal or special promotion changes